Hans Persson was born in 1914 in the small town of Lugnås, located between Sweden’s two largest lakes Vänern and Vättern. His father worked as a fisherman and as the town’s mason. Hans Persson played the guitar, the mandolin, and the violin. He experimented and built his own instruments, and when the reputation of the quality of his craftsmanship grew, he decided to pursue his dream and earn his living on his hobby.

True Temperate fingerboard on Lugnås guitar built by Hans Persson in the 1930’s.

He established his business in 1938 and built a factory in the backyard of his home. Hans Persson’s instruments from the factory were labelled with “Lugnås” and “Hans Persson Instrumentverkstad”.

Hans Persson

The end of the Second World War led to a boost in household spending on leisure articles, e.g. guitars. In 1947 the factory received a break-through order for half a million guitar strings from Levin, a major Swedish guitar manufacturer based in Gothenburg.
In 1951 the factory started manufacturing zithers, and as of today remains one of few global suppliers of zithers and zither strings. Hans Persson’s son Lennart Persson joined the family business in 1959.

Spurred by the emergence of guitar-based pop in the early 60’s, production of guitars exploded. The factory had 13 employees and an annual production of more than 3 000 guitars.

In 1964 Hans Persson designed a range of classical guitars for Swedish guitar virtuoso Evert Ahlander. The 6 models ranged from school instruments (Student and Rondino) to standard and concert guitars (Menuett, Classic, Solist and Concert). In total 7 000 guitars were manufactured under the Ahlander brand. A few years later, in 1967, Hans Persson launched a new range of guitars under the Swedtone brand. These included the Serenad, Palermo, and Cremona. The Palermo was also available with steel strings. The Lugnås brand was refined with a new logotype in 1969, and the models Granada, Toledo, Sevilla, Valencia, Tarragona and Studio sold well for many years thereafter. During the 60’s, the factory also supplied 70 000 necks to the Levin guitar factory in Gothenburg.

Assembly of Lugnås Granada guitar in the 70’s

In the 70’s, the Lugnås factory produced for jazz guitarist and music shop owner Birger Steiner under the Steiner brand. The Steiner guitars were discontinued after Birger Steiner sold his business to EMI.

Production of Steiner guitars in the 70’s

When Levin changed ownership in 1982 and production was restarted the year after, Hans Persson guitar factory was contracted to manufacture bodies to the new models. In 1988, the production of Levin’s top-of-the-line classical guitars, the Classic 8, 10 and 12 models, was moved to the factory. Since, 5 000 Levin guitars have left the Lugnås factory.

Lennart Persson took over after his father passed away in 1999.

In 2012, Lugnås Gitarr AB was formed to secure Swedish guitar production in the Lugnås guitar factory, and to ensure Hans Persson’s legacy brands Swedtone and Lugnås® continue to provide well-built guitars with great tone and playability for generations to come.

To date, more than 45 000 guitars have been built in the Lugnås factory.